Malwina Karpowicz
Creative Director
Seventeen years in design, eight of them inside asset management. Malwina has sat where Ajust’s clients sit.
As Creative Director, Malwina is the last set of eyes on everything Ajust ships. She leads flagship projects herself and guides the studio’s art directors and designers through the rest, holding concept and pixel to the same standard.
She joined the studio in 2023 after eight years at Franklin Templeton, where she rose from graphic designer to art director in the firm’s Poznań creative team, producing work for teams across the US, EMEA, and APAC. The eight years came in two stints, split by a turn as CMO of the Polish tech startup Bin-e. Her MA in Cultural Studies from Adam Mickiewicz University focused on corporate identity.
That time inside a global asset manager taught her what agencies rarely learn firsthand: how design reads under compliance review, on a live deadline, to the people who sign it off.
Outside the studio, Malwina heads the Poznań chapter of the Viva! Foundation, volunteers at animal shelters, and has been vegan for years, on the principle that the smallest thing you can do still counts. At home: her partner Paweł and five rescued cats, Koba, Klusek, Keema, Kraken, and Lula.
Meet the team