Olena Moiseeva
Co-Founder and Chief Creative Director
Olena found private equity design by accident ten years ago. Everything since has been on purpose.
As Co-Founder and Chief Creative Director, Olena sets the direction the rest of the studio executes: how a private equity brand should look, sound, and carry itself in front of LPs. She leads the team across Warsaw and Chicago.
She started the studio in 2016 and spent nearly eight years running it as the white-label design partner of an American brand marketing firm: a thirty-person team built from scratch, its systems and standards, and hundreds of engagements for private equity and investment management clients. In February 2024, the studio began operating under its own name, Ajust Design.
Before that came freelance years with clients worldwide and a first design title at an agency serving Samsung. She holds an MA in Management of Foreign Economic Activities alongside her training at the Kyiv Academy of Media Arts, a pairing that set the house doctrine: strategy first, then the visuals that advance it.
She lives in Poland, works in Ukrainian, Polish, and English, and raises three children, which means the studio’s deadlines have never been the hardest part of her day.
Meet the team