Yaroslav Kryzhanivsky

Yaroslav joined Ajust Design in November 2025 with a clear belief: design should make life simpler, not more complicated. It’s a philosophy shaped by years of seeing brands add layers when they should subtract, watching projects grow complex when they needed clarity.

His foundation is classical, a graduate of Ukraine’s National Academy of Visual Arts and Architecture with training in painting. But his career path took him through the realities of agency work at Ogilvy, YARCHE, and Gres Todorchuk, where he learned that beautiful compositions mean nothing if they don’t solve real problems. This combination of artistic training and commercial pressure defines how he works today.

As Art Director, Yaroslav cuts through to what matters. Whether rebranding a major bank like Sense Bank, reimagining Ukraine’s digital health system, or creating emotional experiences like the “Ukraine WOW” project, his goal stays the same: remove the unnecessary, highlight the essential. His work has earned recognition at Ukrainian design festivals, but the real measure is simpler—does it work?

He handles everything from startups finding their visual voice to retail giants like METRO needing to stay relevant. The scale changes, but the approach doesn’t: understand what the brand actually needs, then deliver it without extra decoration.

Beyond client work, Yaroslav invests in the next generation. As curator and lecturer at KAMA and Projector, he teaches young designers what agencies rarely mention: that good design requires both creative skill and clear thinking about business goals.

Outside the studio, he switches from commercial work to personal projects through portrait photography, finding balance in running, and building his collection of Funko Pop figures. Based in Ukraine, he lives with his wife, Lola, and their two sons.