Belveron Partners
Numbers tell one story, people another. For affordable housing, the most powerful communications emerge when people and numbers come together. This was our challenge with Belveron Partners: to design an inaugural report that would integrate institutional metrics and community impact in a way that would resonate with investors and residents alike.
Our role
Impact Report Design
Location
San Francisco, CA
The challenge
What began as a request for an 8-page ESG brochure evolved into an opportunity to craft an inaugural impact report for one of the nation’s largest owners of affordable housing. Since 2006, Belveron Partners has built a portfolio of nearly 30,000 units across 15 states, with over $1.2 billion in equity raised. The firm needed to convey both its institutional scale as well as the human stories behind its work.
The challenge lay in striking a balance between presenting rigorous performance data and creating a relatable, engaging narrative for community stakeholders. Our task was to transform complex metrics and initiatives into a visually compelling expression of Belveron’s dual mission—delivering strong financial returns while fostering community transformation.
The solution
Working with Belveron’s team, we developed a visual approach that honored both data and human experience. Editorial layouts brought clarity to complex information while creating emotional resonance. Color palette and typography respected Belveron’s identity while updating its aesthetic for broader appeal.
Photography anchors the report’s narrative. Large-scale architectural imagery conveys the scale of the portfolio, while intimate moments that provide windows into the community convey its human significance. Custom infographics and data visualization further support this dual approach to narrative.
The report opens with leadership perspectives and portfolio metrics before delving into social impact—the heart of Belveron’s mission. Their innovative “Triple A” framework guides this section through editorial layouts and resident stories. Environmental and governance sections complete the narrative through clean, data-driven presentations of measurable outcomes.
The Outcome
The completed report has set a new standard for Belveron’s impact communication in affordable housing. The comprehensive 32-page document reaches multiple audiences from limited partners to community members. The design system we developed will guide Belveron’s future reporting materials, ensuring clarity and consistency as their story continues to unfold.
Project credits
Design Ajust Design
Content Collaboration Kelly Magee, Rivet PR
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