BI Concepts
Translating data management excellence into business clarity
Switzerland-based BI Concepts, a top data management and financial risk solutions provider, excels at guiding clients through complex data challenges. Unfortunately, a limited web site that relied on technical jargon made their story hard to follow for the majority of business decision-makers. We worked closely with them to create a clear path for their communications, turning their identity messaging into tools that highlighted their precision, reliability, and deep expertise.
Our role
Brand visual identity
Website development
Collateral
Location
Pfäffikon, Switzerland
The challenge
Known for precision and innovation, BI Concepts helps clients turn complex data into actionable insights, optimize risk frameworks, and meet strict regulatory standards.
As the company grew, their brand and website struggled to keep up. Visuals were overly conservative and content didn’t reflect their forward-thinking work. They needed a brand that communicated their ability to solve complex challenges with clarity and impact.
The solution
Through collaboration with Applied Storytelling, a brand strategy firm offices in the US and EU, we transformed their brand into a cohesive visual and verbal expression of trust, expertise and approachability. Abstract imagery served as a cornerstone of BI Concepts’ visual language, elevating the brand above clichéd expression while symbolizing the seamless flow of complex data into clearheaded insight.
A new logo introduced a bold geometric mark, drawing attention to the ‘bi_’ element as a nod to BI Concepts’ technology bona fides and innovation-driven ethos. The identity embraced dynamic layouts and thoughtful design elements, balancing a contemporary aesthetic with a sense of trust and reliability.
Turning next to the website, we evolved it from static presence to engaging platform highlighting BI Concepts’ expertise and services. With intuitive navigation, interactive elements, and robust schemas, it provides a space for education and connection, communicating the firm’s capabilities and solidifying their position as a trusted partner in data-driven solutions.
The Outcome
The new identity strengthens BI Concepts’ position in the market, helping them connect with clients in a richer and more intuitive way. The updated website has become a vital tool for engagement, positioning them as a trusted partner in data-driven solutions and supporting their goals for growth and leadership in the financial services industry.
Project credits
Design & Development Ajust Design
Messaging & Copywriting Applied Storytelling
Photography Grzegorz Gołębiowski
Next Case
Logos & Marks