Friesz Partners

Diving into the Blue – Private Equity Branding and Website Design

  • Brand Development
  • Logo Design
  • Website Design
Friesz Partners Main Banner

Client Overview

Friesz Partners emerges as a newly founded private equity firm, built by a team with extensive experience in marine industry investments. Recognizing the remarkable potential within the shift towards the ‘Blue Economy’, Friesz strategically directs its attention to small and mid-sized companies in the seaweed industry, sustainable maritime transport, and energy production. The company required branding that effectively communicates its ‘Blue Economy’ focus and unwavering commitment to sustainable practices within the maritime sector.

Objective

To create a comprehensive, fresh brand identity that showcases Friesz’s innovative approach and commitment to ESG principles. The visual elements of the brand will not only underscore the company’s expertise in private equity investing but also cultivate trust among their valued investors and partners.

Ajust Design Case Image

Visual Brand Strategy

The depths of the ocean and its underwater biodiversity became the inspiration for the brand strategy. The color blue and beautiful jellyfish visuals emerged as the distinctive brand motifs. The blue color reflects the industry focus and the company’s dedication to the blue economy. The visuals featuring jellyfish not only evoke the vibrancy of sea life and embody ESG principles but also carry additional significance. To navigate the private equity landscape, cultivate valuable relationships, and make prudent investment decisions, one needs a combination of acumen, prudence, and experience. The graceful, harmonious, and perpetual motion of the jellyfish serves as a poignant illustration of these essential traits. Moreover, the chosen motif carries a distinctly futuristic vibe, contributing an innovative spirit to the overall brand impression.

Ajust Design Case Image
Ajust Design Case Image

Logo Development

The logo is based on simple geometric shapes that convey movement and development. This is an abstract solution to connecting the first two letters of the company name F and P. The logo looks laconic, is easy to remember and conveys the desired emotional message.

In the creation of our logotype, we seamlessly fused timeless design principles with contemporary trends, marrying the simplicity of a robust logo mark and bold typography. A dynamic geometric logomark, adorned in a modern and invigorating shade of blue, harmoniously complements the sleek black typography.

Inspired by simple geometric shapes, the logomark embodies a sense of movement and progress, cleverly constructed from the letters F and P. This abstract composition not only stands as a visual representation of our brand but also resonates with the dynamic nature of our industry.

Ajust Design Case Image
Ajust Design Case Image
Ajust Design Case Image

Typography

Ajust Design Case Image

Visual Brand in Application

Ajust Design Case Image
Ajust Design Case Image
Ajust Design Case Image

Website Design

Ajust Design Case Image
Ajust Design Case Image

The new branding endeavors to establish Friesz Partners as a frontrunner among private equity firms, specifically dedicated to the sustainable maritime industry. Through compelling verbal and visual messaging that conveys our expertise in private equity, Friesz Partners stands as a guiding light for sustainable investments in the vast sea of opportunities.