A Partnership for Impact

In the competitive world of private equity, a strong brand identity is essential for attracting investors, differentiating from competitors, and communicating your unique value proposition. Ajust Design, a specialized private equity branding agency, partnered with Friesz Partners to create a compelling brand that reflects its commitment to sustainable maritime investment.

Navigating the Brand Waters

Friesz Partners emerged with a distinct vision: to navigate the burgeoning “Blue Economy” by investing in sustainable maritime ventures. Recognizing the untapped potential of seaweed farming, eco-conscious shipping, and renewable ocean energy, Friesz Partners sought to make a positive impact while delivering strong returns. However, they needed a brand identity that reflected their unique approach to attract like-minded investors and partners.

Ajust Design, with its expertise in private equity brand strategy, embarked on a journey to capture the essence of the Blue Economy and translate it into a powerful visual and verbal identity.

Inspired by the Deep

Drawing inspiration from the ocean’s depths and its vibrant ecosystems, Ajust Design developed a private equity brand identity that resonated with Friesz Partners’ core values. The color blue, synonymous with the maritime world, became the foundation of the visual identity. However, it was the graceful jellyfish motif that truly set the brand apart. This unexpected symbol embodied the delicate balance of the marine environment while signifying agility, adaptability, and forward momentum—qualities essential for success in the private equity landscape.

Raising the Sails: Logo Design

The logo, a dynamic geometric form seamlessly merging the letters “F” and “P,” captures the essence of movement and progress. This abstract representation symbolizes Friesz Partners’ innovative approach and commitment to driving the maritime industry forward. The logo’s clean lines and contemporary aesthetic convey professionalism and sophistication, while the subtle nod to the ocean in its design reinforces the firm’s focus.

A Sea of Words: Designing a Typographic System

To echo Friesz Partners’ “Dive In, Rise Beyond” ethos, Ajust Design chose the Manrope font family. This modern sans-serif typeface embodies professionalism and approachability, reflecting the firm’s forward-thinking approach and commitment to sustainable maritime investment. Its clean lines and versatility ensure clear communication across all brand touchpoints, reinforcing Friesz Partners’ message and resonating with investors.

Building the Ship: Visual Identity System

Beyond the logo, Ajust Design crafted a comprehensive visual identity system that extended across all marketing collateral, from business cards and investor presentations to the firm’s website. The consistent use of the blue color palette, the jellyfish motif, and a carefully selected typeface created a cohesive and memorable brand experience.

Launching the Voyage: Website Design and Development

Ajust Design’s private equity website design expertise propelled Friesz Partners’ digital presence. The resulting website mirrors the brand’s clean lines, oceanic hues, and impactful messaging. The intuitive navigation and engaging visuals guide visitors through the firm’s investment philosophy, showcasing their commitment to the Blue Economy.

Horizon Ahead: A Sustainable Future

With a brand that embodies its commitment to sustainability, innovation, and the Blue Economy, Friesz Partners is well-positioned for continued success. The partnership with Ajust Design has given the firm a fresh look, a clear direction, and a stronger voice in the competitive world of private equity. As Friesz Partners sets sail towards a brighter future, their brand serves as a beacon, guiding them and their investors towards a more sustainable and prosperous maritime industry.

Inspired by our work with Friesz Partners?

Explore how Ajust Design can elevate your private equity brand with our specialized private equity branding services ↗ and private equity website design solutions tailored to your firm.

Let’s work together ↗